Hi, I’m Pragati Gupta.
Stories rooted inculture.Crafted for modern brands.
Fashion · Beauty · Lifestyle · Travel Creator
Creating authentic stories that connect brands with people through premium content, meaningful collaborations, and impactful influencer marketing. Founder of Tajbari.
- Followers
- 12.7K+
- Views
- 2M+
- Reach
- 599K+
Pragati Gupta
Patna · Est. 2020
Trusted by
Brands I’ve worked with.
A curated selection from three years of collaborations across fashion, beauty, jewellery, wellness and D2C — and many more.
Two ways to work together
Pick the right lane.
Each path is scoped differently — different deliverables, different timelines, different budgets. Choose the one that fits your goal.
For creators & personal brands
Personal Brand Collab
One creator. One story. Shot, styled, edited by Pragati.
- Signature reel — concept, script & edit
- Portrait & lifestyle photoshoot direction
- Visual identity & content styling
- Instagram grid & story rollout
Ideal for
Solo founders, artists, coaches, creators, bridal & fashion muses
Turnaround
5–10 days
For brands & agencies
Influencer Marketing
Full-funnel campaigns across a curated creator network.
- Creator discovery, shortlist & negotiation
- Multi-creator video shoots & edits
- Product photoshoots for D2C & retail
- Performance report — reach, ROI, saves
Ideal for
D2C brands, fashion, beauty, food, jewellery, hotels
Turnaround
2–4 weeks per campaign
Reel Cinema
Real work. Real reach.
A rolling reel of shoots, edits and stories — the same content that has crossed 2M+ views across Instagram.
By the numbers
Performance that speaks
for itself.
A snapshot from the last 90 days across Instagram — stories, reels and posts. Audience is predominantly India (95.3%) with 74.6% non-follower reach.
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Stories reach
723K+
Reels reach
612K+
Posts reach
563K+
The gallery
Frames & moods.
A curated slice of shoots, editorials and everyday moments — hover any frame to feel it move.
Frame · 01
Sunlit portrait
Frame · 02
Bridal editorial
Frame · 03
Couture direction
Frame · 04
Lifestyle · café
Frame · 05
Studio · noir
Frame · 06
Golden hour
A moment from Tajbari
The launch of a jewellery label.
Pragati is also the founder of Tajbari — an artificial-jewellery e-commerce label for modern Indian women. A glimpse from the day the doors opened.
About
Creator. Strategist. Partner.
Hi, I’m Pragati Gupta. I’m the creator behind @pragatiofficial and a Fashion, Beauty, Lifestyle and Travel Content Creator with more than three years of experience in content creation and digital marketing.
I create authentic visual stories that help brands build trust, increase visibility, and create lasting connections with their audience.
Every collaboration is thoughtfully planned to reflect both the brand’s identity and my audience’s expectations — ensuring content feels genuine, engaging, and performance-driven. I’m also the founder of Tajbari, an artificial-jewellery e-commerce label for modern Indian women.
Services
Built for brands who value
craft & clarity.
Latest reels
Straight from Instagram.
Campaign cost estimator
Shape your campaign.
Answer a few questions and see a recommended package. No signup, no calls — just clarity.
Campaign type
Industry
Budget · ₹50,000
Deliverables
Timeline
Recommended package
Signature
A balanced package: brand reel, story arc, and add-on carousel or photography.
- Campaign
- Product Launch
- Industry
- Fashion
- Budget
- ₹50,000
- Timeline
- 2–4 weeks
- Deliverables
- Reel, Story Package
Estimates only. Final quote shared after brief review.
Industries
Trusted across categories.
Campaign process
From brief to performance report.
- Step 01
Discovery
- Step 02
Brief
- Step 03
Strategy
- Step 04
Creator Selection
- Step 05
Content Production
- Step 06
Approval
- Step 07
Publishing
- Step 08
Performance Report
Why brands work with Pragati
A partner, not just a creator.
Authentic Storytelling
Content that feels native to the platform and true to your brand.
Reliable Communication
Clear timelines, prompt replies, no chasing.
Creative Direction
End-to-end concept, script, styling and edit.
Premium Content Quality
Cinematic production, editorial finish.
Timely Delivery
Sharp turnarounds without cutting quality.
Long-Term Partnerships
Retainers built around your brand calendar.
Work with me
Let’s create something meaningful.
Whether it’s a product launch, brand campaign, event coverage, store opening, fashion, beauty, lifestyle or travel collaboration — or a long-term partnership — I’d love to hear about it. Share your brief and I’ll reply within 24–48 hours.
Start your brief